How You Like Me Now

I only watched the SuperBowl for the commercials. How trite, right? Hey, whatever. Once the Ravens were out of it, I mostly tuned out of NFL and back into LOST. There was, of course, half-hearted rooting for the Saints (it WAS a feel-good moment for the country at large, I think), more than half-hearted rooting against the Colts, and that still lingering bittersweet tugging on the heart strings whenever I see that cutie-kicker-gone-bye-bye, Mr. Automatic Matt Stover. But mostly I focused on my craft project at hand during the game, and tuned my attention in only for the commercials.

And I was rewarded for my ad-centric focus, ironically, by mass misogyny, sexism, and male stereotyping so blatant that it made my boyfriend and I simul-cringe. Thanks, NFL, for alienating women even more, while alienating men as well.

Anyway, a few notes: The Google ad gave me a little lump in my throat, and my eyes did glisten a bit. BF pretended not to see. The Trebow ad was completely innocuous, which proved to be brilliant for their campaign. I had been mad--for good reason--at the idea of it, but I found the execution A-OK. And finally, the Kia Sorento ad was hands-down best in my book. And not only because of the sock monkey getting a tattoo sewn-on (which made me squee like a true stuffie-maker).